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Top Tips to Digitize Startups and SMB with Branding

May 24, 2022
Photographer: Proxyclick Visitor Management System | Source: Unsplash

This post was written by a guest author. Want to share insights regarding digital marketing, reach out to us at [email protected].

There are a lot of startups and small businesses that are still resisting the idea of digitizing their operations. They think that it's too expensive, or that they don't need to do it in order to be successful.

This is a huge mistake. In today's digital age, not having a website or online presence can be detrimental to your business. In this blog post, we will discuss some top tips for digitizing your startup or SMB with branding.

Have a Strong Online Presence

To be taken seriously by customers and clients, you need to have a strong online presence. This means having a website that is up-to-date and easy to navigate.

You should also make sure that your social media accounts are active and engaging. Posting regular updates and responding to comments shows that you are invested in your online presence.

There are a few tips for creating a strong online presence:

  • Create valuable content: Write blog posts, create infographics, or make videos that give your audience valuable information.
  • Be active on social media: Post updates regularly and interact with your followers.
  • Optimize your website: Make sure your website is easy to navigate and contains relevant keywords.
  • Engage with your audience: Respond to comments and questions in a timely manner.
  • Use analytics: Use Google Analytics or other tools to track how people are finding your website and what they do when they get there.

Develop a Branding Strategy

Having a strong online presence is only half the battle. You also need to have a branding strategy that sets you apart from your competitors.

Your branding strategy should include elements like your company's mission statement, values, and target audience.

It's also important to choose the right colors, fonts, and imagery to represent your brand. These elements should be used consistently across all of your marketing materials.

Your logo is also a key part of your digital branding strategy. Make sure it is simple, memorable, and easy to read. You can use create your own logo tools or hire a professional designer to create one for you.

Create Consistent Content

Once you've developed your branding strategy, it's important to create consistent content. This means using the same colors, fonts, and imagery across all of your marketing materials.

It also means posting regular updates to your website and social media accounts. Consistency shows your audience that you are committed to your brand and that you are invested in providing them with valuable content.

If you're having trouble keeping up with your content, hire freelance writers and designers to help. Platforms such as Fiverr and Upwork make it easy to find talent.

Focus on SEO

Search engine optimization (SEO) is one of the best ways to digitize your startup or small business. By optimizing your website and content for search engines, you can increase your visibility and attract more visitors to your site.

There are a few things you can do to optimize your site for SEO:

  • Choose the right keywords: Use keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer to find the right keywords for your business.
  • Use those keywords throughout your site: Include them in your website copy, titles, and metatags.
  • Create quality content: Write blog posts, create infographics, and make videos that are relevant to your keywords and target audience.
  • Build links: Use link-building techniques to get other websites to link to your site.

SEO can be a complex and time-consuming process, but it's worth it if you want to attract more visitors to your site.

Use Ecommerce to Boost Sales

If you're selling products or services online, ecommerce can be a great way to boost sales. By setting up an online store, you can reach a wider audience and make it easier for customers to purchase your products.

Some tips for setting up an ecommerce store:

  • Choose the right platform: Shopify, WooCommerce, and Magento are all popular ecommerce platforms. Analyze your needs and choose the platform that suits them.
  • Find a domain name: Your domain name should be relevant to your business and easy to remember.
  • Get a hosting plan: You'll need a reliable, secure, and affordable hosting plan that can support an ecommerce store.
  • Pick the right payment processor: Choose a payment processor that is compatible with your chosen platform.
  • Design your store: Make sure your store is easy to navigate and visually appealing.
  • Test everything: Before you launch your store, test the checkout process to make sure it works.

Finally...Use Mobile Payment Technology

Customers are using their mobile devices more and more to make purchases. If you're not using mobile payment technology, you're missing out on a huge opportunity.

Mobile payment platforms such as Apple Pay, Android Pay, and Samsung Pay make it easy for customers to purchase your products from their smartphones. Ensure that your website and ecommerce store are optimized for mobile and consider adding a mobile payment option.

By following these tips, you will not only digitize your startup or small business but also set yourself up for success. Don't forget to hire the right people to help you with the process. This way, you can focus on running your business while they handle the technical stuff.

Dylan Mckenzie is best known for his expertise in digital media, who can write on diverse topics including branding, social media, design and content marketing. Connect with him for your content needs.

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