Articles Written by TopOut Experts

Here you’ll find the latest news, case study summaries, and glimpses into what we’re up to as a company at TopOut Group. All postings and articles will be written from experts on our staff and hopefully provide you with welcome insights or tips and tracks for use to further your business ideas.

3 Good Reasons Your Cannabis Business Needs A GOOD Website

3 Good Reasons Your Cannabis Business Needs A GOOD Website

With Illinois becoming one of 15 states with legal recreational marijuana, many dispensaries are, or should be, thinking about their online presence. Considering the many hurdles it’s taken to get to this point, you definitely don’t want your customers having to jump...

Business Choice: What CMS is right for yours? – Part 1

Business Choice: What CMS is right for yours? – Part 1

Often the first thing a business is thinking of when first conceptualizing their web presence is ease of use for their sales team. No one wants convoluted or complicated implementations that you need knowledge of coding just to use. That's where a CMS comes in handy....

Web Design Tips to Improve Bounce Rates

Web Design Tips to Improve Bounce Rates

A question asked early on from clients considering a redesign is about traffic not translating to leads or sales. "I'm getting the traffic, but they aren't sticking around long enough to see what I have to offer." If you've found yourself asking this question aloud,...

Drupal Study: Is Drupal Best For My Business

Drupal Study: Is Drupal Best For My Business

Drupal leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels.drupal.com If you've been researching which content management system (CMS) to use for your startups page, you've probably come across Drupal. You've...

Does Your Business Need a Website, Or A Web App?

Does Your Business Need a Website, Or A Web App?

Many business owners starting out right now, know they need a website. A consistent online presence that can market and attract new leads while you handle back of house shenanigans. In a world filled with apps, a question often asked is: What is the difference between...

SEO Basics: The most basic explanation of everything SEO related

SEO Basics: The most basic explanation of everything SEO related

This brief guide post was originally written in 2018, but recently edited to provide more and updated useful information on January 3rd, 2020. Specifically the section on SSL’s benefit to SEO and why the perceived security of your site affects your page ranking. The...

3 Ways Web Design Works to Help Your Business Grow

3 Ways Web Design Works to Help Your Business Grow

As I've written previously, web design affects your business in numerous and profound ways. It's the first thing your audience see's concerning your brand, and it needs to make a good impression. I'll be taking the time now to briefly discuss how three factors of good...

3 Effective Web Design Strategies to Boost Conversion

3 Effective Web Design Strategies to Boost Conversion

What makes web designs effective? Is it the amount of, "ooo's" and "ahhh's" you get when you show your friends? Or is it the successful conversion of leads to clients/customers? Whatever the answer was for you, to truly understand effective web design, we've got to...

5 SEO Tips Forgotten By Bloggers

5 SEO Tips Forgotten By Bloggers

It's been a long time since people were just blogging for their health and hobby. LiveJournal is gone, MySpace is a shell of its former self. Nowadays, blogging is used to disseminate information with the intention to cultivate followers. For brands, for influencers,...

Top Digital Marketing Trends in 2020

Top Digital Marketing Trends in 2020

2020 is upon us and its going to be great! Resolutions underway and gym membership purchases soaring. So, I think its time to talk about the years' (potential) biggest digital marketing trends. Somewhere between a robust plan of action for Q2 and making digital...

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