Engineering an Omnisend Revenue Engine for Say It With Symbols
Say It With Symbols had a vital mission but an underperforming email channel. They were "off-belay"—their list was unorganized, their automated flows were non-existent, and their manual broadcasts were yielding zero measurable ROI. TopOut Group was brought in to provide the Technical Stewardship required to migrate their operations to Omnisend, clean the "technical noise" from their subscriber data, and architect a series of automated "Lightning Bolt" flows that nurture customers from first touch to final sale.
The Challenge: Navigating Through Technical Fog
Technical Noise and Fragmented Communication Before our intervention, the brand’s email strategy was plagued by “Technical Noise” and operational friction. Despite having a highly engaged audience of caregivers and speech-language pathologists, their email platform was contributing 0% of total revenue. The subscriber list was cluttered with unengaged profiles that threatened sender reputation, and the lack of automated “Safety Nets”—such as Welcome or Abandoned Cart sequences—meant that high-intent leads were falling out of the funnel daily. The brand was relying on sporadic, manual broadcasts that failed to provide the consistent momentum needed to sustain a scaling e-commerce business.
Beyond Simple Management
While most agencies just "send emails," TopOut Group provides the deep-level technical engineering required to make those emails convert. We manage the complex data integrations and algorithmic shifts so your brand remains a permanent fixture in the customer's feed, ensuring you never lose your grip on the market.
Expert BelayTotal Transformation
"TopOut Group took us from zero email revenue to 30% in just a few months. Their technical expertise is unmatched."
Unshakable Support
"The automated flows they built for us act like a 24/7 sales team. We finally feel secure in our growth."
Clear Path
"They removed all the technical noise and gave us a clear, data-driven route to our customers."
The Solution: Setting the Omnisend Anchors
TopOut Group treated this project as a complete technical rebuild, choosing Omnisend as the primary anchor for its robust e-commerce integration. We didn’t just move the list; we refactored the entire communication architecture. Our first move was to clear the “scree” by performing a deep list cleaning, removing thousands of dead leads to stabilize the sender reputation.
Once the foundation was secure, we engineered a series of “Lightning Bolt” automations designed to catch users at every stage of the climb. We built a high-value Welcome Series to introduce the brand’s mission, a surgically timed Abandoned Cart flow to recover lost sales, and Browse Abandonment sequences to nudge users toward the right communication tools. By synchronizing the Shopify storefront with Omnisend, we ensured that every “send” was fueled by real-time customer data, allowing for a level of personalization that was previously impossible.
"Working with TopOut Group felt like finally having a world-class ground crew. They didn't just give us advice; they picked up the wrench and the anchor, rebuilt our systems, and stayed on the line to ensure we reached the summit. Our email marketing is now our most reliable asset."
R. Sargent
FounderResults
The impact of this technical transition was immediate and transformative. Within the first 90 days of the Omnisend “send,” email marketing jumped from zero to contributing 30% of all monthly revenue. This wasn’t just a temporary spike; it was the creation of a stable, compounding asset.
Our automated flows achieved open and click-through rates that consistently doubled industry benchmarks for the healthcare vertical. By clearing the technical noise, we ensured that Say It With Symbols was no longer shouting into a void. Instead, they were providing a reliable “belay” for their customers—offering the right tools at the exact moment they were needed most. The brand now enjoys a predictable, automated revenue stream that requires zero daily manual intervention, allowing the team to focus on product innovation and advocacy.
Reduction in bounced emails
34%
Increase in sign-ups
25%
More Recovered Carts
20%
Conclusion
The success of the Say It With Symbols project proves that in a niche vertical like Assistive Technology, Technical Stewardship is the difference between stagnation and scale. By removing the friction of a broken email channel and replacing it with a precision-engineered automation engine, TopOut Group turned a liability into a primary revenue driver.
We have successfully anchored the brand’s digital communication in reliability and data-driven logic. Today, Say It With Symbols doesn’t just sell products; they maintain a consistent, automated dialogue with their community, ensuring that their life-changing tools are always within reach of those who need them most. We continue to manage the “thousand tiny decisions” of their Omnisend environment so the brand remains the definitive authority in adult AAC.
