You’ve just started your online store, or you’ve brought your brick and mortar store into the Internet age (how’d you manage to not be online for so long!?), and you’ve been putting up your products. But now you’re finding for some odd reason, people aren’t flocking to your products and rushing to hand you their hard earned cash.
Sound familiar to you?
Don’t worry, your products are still great, and so are you. You’re probably just making a few marketing mistakes that are easy to fix. First, and probably easiest fix is to spice things up!
1. Store product descriptions with no pizazz
You’re a consumer, just as much as you’re an awesome eCom business owner. You’ve seen both good and bad descriptions of products. You’ve seen stores that have 1000-word product descriptions and a plethora of product images, and ones with 100-words and a single picture, or no picture at all.
Which is right?
I suppose there’s no wrong answer (there is though), but in a world of consumers being bombarded by competitor content, you certainly don’t want to be the store that’s caught lacking.
Content is king, and a good production description is good content.
2. Poor social media promotion
Your site is great, you paid your developer and they were happy to work with you and get it done. Site looks great, product descriptions are grade-A.
But there’s only trickles of traffic.
Probably because you forgot to promote your products, or let people know you launched a new product.
Marketing is your insurance to bring people from all around. Since everyone is on social media right now, your marketing efforts there need to speak to your consumer where they’re at.
Throw effort behind creating exciting IG stories and posts if you’re a fashion or makeup brand. Take amazing shots of your latest piece of clothing for Pinterest.
Make your marketing memorable.
3. No way for customer to quickly get an answer to their question
What’s worse than having a question? Having a question and having to wait an hour or more to get an answer.
If your eCommerce business isn’t leveraging chat bot technology, to either handle FAQ or for live chat, then you’re causing a GIANT hurdle for consumers to get to checkout.
Of course a small shop can’t have a 24/7 live chat like Amazon, or Wal-mart, but with chat bot technology accelerating as fast as it is — there’s no reason you can’t have a bot answer a quick question.
4. Not optimizing your store product descriptions for SEO
How do you get customers to find your eCommerce shop and products? Unless you’re always promoting and have a following of loyal buyers, it’s likely you’re waiting for someone to put in the right search keywords to find your awesomeness.
But they never come.
You forgot that your product descriptions are the content for your store. Make them pop, make sure they have keywords that’ll bring people to your store!
Once your eCommerce store gets up and running, with customers beating down your virtual door — you might realize that handling all of this marketing stuff gets to be a pain. That’s when you’ll likely decide it’s time to hire in-house, hire an agency (like TopOut Group ;)), or hire a freelancer.
Whichever way you decide to go, make sure you get samples of previous work and ask the right questions when choosing your marketing partner.