Hartness Home-Goods Switched to Shopifyand Sales Lit Up
Hartness Home-Goods hand-pours wood-wick candles, diffusers and wax melts in Hankamer, Texas. The product was premium. The WooCommerce store around it was not keeping up.
We migrated the shop to Shopify on TopOut's in-house premium theme and gave the brand a storefront that finally sells the way it pours: slowly, carefully and with a lot of character.
01The challenge
A premium candle brand on a store that couldn't keep up.
Every Hartness candle is poured by hand, with wood wicks, dye-free wax and a wax charm on top that changes with the season. The old WooCommerce store flattened all of that into a generic grid.
Pages leaned on a growing stack of plugins to do what a commerce platform should do out of the box. Seasonal drops like the Fall collection were slow to merchandise, mobile checkout asked shoppers to work harder than they should, and the team spent more time maintaining the store than selling through it.
The goal was clear: move to a platform built for retail, protect the search traffic Hartness had already earned, and make the store feel as premium as the product.
02What changed
What changed.
Three shifts that turned a plugin-heavy shop into a storefront built to convert.
“One platform now handles catalog, checkout and fulfillment, with no plugin pile-up to patch.”
“A premium custom theme gives each candle the room to look as good on screen as it does on the shelf.”
“Shop Pay and a streamlined cart turned a hesitant mobile checkout into a few taps.”
03The solution
A Shopify store built around the candle.
We moved the full catalog, customers, order history and product reviews from WooCommerce to Shopify, then mapped every legacy URL with 301 redirects so the rankings Hartness had earned came along for the ride.
On the front end, we deployed TopOut’s in-house premium Shopify theme and tailored it to the brand: an editorial homepage hero, a Star of the Season spotlight with Wood Wick, Sustainable ingredients and Relaxes callouts, and a collection grid with filtering, sorting, Best Seller and Sold Out badges and star ratings right on the card.
Product pages put the purchase first, with a clear price, quantity selector, Add to cart, Buy with Shop Pay, and trust cues like 30-day returns, premium ingredients and fast shipping. Underneath, we set up clean GA4 ecommerce tracking so every order is attributed from day one.
04Results
What the climb delivered.
Measured against the 90 days before launch, the new Hartness store drew more visitors, converted more of them and gave the team its time back.
Conclusion
Hartness didn’t just change platforms. They gained a storefront that matches the quality of the candles, a checkout that gets out of the customer’s way, and an operation that runs without plugin firefighting.
The same playbook, a clean migration, a premium in-house theme and measurement you can trust, is available for any WooCommerce store ready to outgrow its setup.
Summit · Let’s talk
Your story starts here.
Tell us where your growth is stuck. We will map the route on a strategy call.
