Hartness Home-goods trusted TopOut Group to lead their site migration from Square to WooCommerce. We handled the heavy lifting, ensuring a seamless transition that was as efficient and smooth as a well-planned ascent. The result? An e-commerce platform ready to tackle new peaks of success.
E-Commerce Migration Done Right: Scaling a Home Decor Legacy
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Overview
The challenge
Scaling beyond the limitations of Square’s ecosystem
The existing Square platform limited the brand's ability to offer advanced features and a seamless shopping experience. To stay competitive, Hartness needed a robust, flexible platform that could handle complex promotional logic and streamlined post-purchase flows.
01
Limited flexibility for custom e-commerce features
02
Sub-optimal UX on high-conversion checkout pages
03
Manual post-purchase processes that slowed down fulfillment
The solution
A robust transition to WooCommerce with custom-built UX flourishes
We executed a seamless migration from Square to WooCommerce, implementing a series of high-impact features designed to reduce friction and incentivize conversion.
Custom pop-out cart and integrated wishlist
Real-time 'countdown to free shipping' progress bars
Automated shipping tracking and multi-channel review collection
Advanced coupon and tiered discount system
TopOut Group handled the heavy lifting of our migration, ensuring a transition that was as efficient and smooth as a well-planned ascent. Our new platform is finally ready to tackle new peaks of success.
Misa HartnessOwner, Hartness Home-goods
