As I've written previously, web design affects your business in numerous and profound ways. It's the first thing your audience see's concerning your brand, and it needs to make a good impression. I'll be taking the time now to briefly discuss how three factors of good web design helps your business grow overtime.
I can't begin to reiterate this enough, your website is the first exposure to your brand a potential client sees before knowing your work ethic, or how awesome a product you have. Those first few moments are essential to your business, because they determine whether a lead becomes a client or customer. Not to mention, hits your analytics in terms of bounce rate.
An unappealing website or – god forbid – an outdated one would make your audience immediately consider competitors. Because psychologically, people are looking for brands that either have the same values, or the aesthetic they want, or feel they're most in-line with. What they see first – your branding and web presence – says a lot about you and your business. This is a 24/7 marketing employee that you pay for once or twice a year; help your business grow by showing the world you take pride in your brand by taking care of your most prized employee.
Great web design is based on numerous factors, beyond how great your site looks or how easy it is to navigate. These are two very important factors on their own, but there's still a lot of other things that go into crafting a design that aides your on-page SEO.
When considering a redesign, and especially when building from scratch, SEO should be considered into your website design from the beginning. Most web designers will already take into account SEO with layout and content sections. Think long-term, rather than short bursts when it comes to SEO. Then watch with bated breath as your website improves its rankings in search engines like Google or Bing.
Don't put off SEO as something to do later down the road, the earlier you start, the sooner you'll have the ranking you want. If all of the jargon of SEO seems daunting and far too technical, or you just don't have the hours left in a day to devote to the process, consider hiring a professional. Just remember professional SEO experts will never offer you the option to buy links. Buying backlinks will be detrimental to your ranking, or result in an outright de-listing.
Help your business grow by planning ahead of time. Be active at all times, instead of reactive.
Humans are visual creatures and naturally gravitate toward things that appeal to their eye. Companies don't just spend thousands of dollars on entryway décor for the health of their employees. When entering a brick and mortar business, you should immediately be greeted by the receptionist. The receptionist then will direct you to either the waiting room or the person you're scheduled to meet. There's a flow to things, and a good website seeks to emulate that flow.
Every thing your site seeks to inform your audience of, needs to be expertly crafted to visually place them in position to gain the knowledge necessary about your business. Can't dole out knowledge if the audience is in an endless loop trying to find your services.
Your website tells a potential client what the character of the company is. So you have to ask yourself, is your website user friendly? Welcoming? Easy to navigate? And most importantly, is it SEO-friendly?
In need of expert help with any of these three topics? Contact TopOut Group today so we can get started on your redesign project!