A/B Testing In A Post-Google Optimize World

Est. Reading: 3 minutes

In the ever-evolving digital landscape, staying ahead of the curve is not just beneficial—it's essential. With Google's recent decision to sunset its Optimize platform, many businesses are left searching for a reliable and effective alternative for their A/B testing needs. Enter VWO, a robust and cost-effective solution that promises to fill the void left by Google Optimize.

As we delve into this new era of A/B testing, it's crucial to understand why VWO stands out and how you can seamlessly transition your testing strategies to ensure continuous growth and success.

Understanding The Importance of A/B Testing

A/B testing has long been a cornerstone of data-driven decision-making in digital marketing. By comparing two versions of a webpage or app, businesses can determine which version performs better regarding user engagement and conversion rates. This method allows for informed decisions based on user behavior rather than assumptions or guesswork.

Key benefits include:

  • Improved User Experience: By identifying what works best for your audience.
  • Increased Conversion Rates: Optimizing elements that drive users towards desired actions.
  • Data-Driven Decisions: Reducing risks associated with changes based on hunches.

Transitioning From Google Optimize To VWO

With Google Optimize phasing out, businesses need an alternative that offers similar capabilities without breaking the bank. VWO (Visual Website Optimizer) emerges as a strong contender due to its comprehensive features and user-friendly interface.

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Step-by-Step Guide To Transitioning:

  1. Evaluate Your Current Testing Needs:
  • Assess the types of tests you were running on Google Optimize.
  • Identify key metrics and goals for your future tests.
  1. Sign Up For VWO:
  • Visit VWO's website to create an account.
  • Choose a plan that fits your budget and requirements.
  1. Set Up Your First Test:
  • Utilize VWO’s intuitive visual editor to create variations.
  • Define your target audience segments.
  • Set up goals such as clicks, form submissions, or revenue tracking.
  1. Integrate With Existing Tools:
  • Ensure seamless integration with analytics tools like Google Analytics.
  • Sync with CRM systems to track end-to-end customer journeys.
  1. Run And Monitor Tests:
  • Launch your test and monitor performance in real time using VWO’s dashboard.
  • Analyze results with detailed reports highlighting key insights.
  1. Iterate Based On Results:
  • Implement winning variations while learning from underperforming ones.
  • Continuously refine hypotheses based on gathered data for ongoing optimization efforts.

Why Choose VWO?

VWO stands out not just as an alternative but as an upgrade in many respects:

Comprehensive Features:

  • Visual Editor: Easily create variations without coding knowledge.
  • Advanced Targeting: Segment users based on behavior, location, device type, etc.
  • Robust Reporting: Access detailed insights through customizable reports.


  • Compared to other enterprise-level solutions, VWO offers competitive pricing without compromising functionality, making it accessible even for smaller businesses or startups looking to maximize ROI from their marketing budgets.

Ease Of Use:

  • The platform is designed with usability at its core; even those new to A/B testing will quickly become up to speed thanks to comprehensive tutorials and support resources available within the tool itself.


The discontinuation of Google Optimize may have initially seemed like a setback; however, it presents an opportunity to explore more advanced yet affordable options like VWO that can take your A/B testing efforts several notches higher. By following our step-by-step guide above and leveraging tools explicitly designed to keep modern-day marketers’ needs in mind, you’ll be well-equipped to navigate and thrive amidst these changes, ensuring sustained growth and success digitally!

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