Client Problem
Social media is hard. Especially when you don’t have the time to manage your social media accounts yourself. And let’s be honest, if you’re a business owner, entrepreneur, or just someone who has a lot on their plate – you don’t have the time to dedicate just to social media management.
What's the use of social media if no one socializes? This is the predicament this artist found himself in.
Client posted frequently but got little to no interaction. No shares, few likes – an all around waste of time. Posted far too closely and not when his audience was active.
Client would promote sparingly and too infrequently for his audience to know when a new project was available, or new merchandise.
Our Solution
After identification, it was time to get down to business and strategize how best to solve the problem of engagement!
Everybody loves something free!
What’s a better driver for engagement than a contest!? You’d be hard pressed to find something better. A simple contest with a few pieces of swag, we were able to generate 140% more engagement from the client’s userbase.
On social media, people are generally bombarded with sales pitches – you’ve got to be clear on the value provided by your product. Contests provide you multiple opportunities.
- Get your product to an active and engaged audience
- Potential for quick testimonial collection and turnaround
- Give incentive for social media referral
