---
title: 99 Counties
date: 2026-02-22T13:01:59-06:00
url: https://topoutgrp.com/our-work/portfolio/99-counties/
---

# 99 Counties

99 Counties is a mission-driven marketplace connecting regenerative farmers with conscious consumers. After migrating to **Shopify Plus**, they found themselves navigating the complexities of a highly customized storefront that didn’t always align with their operational reality. The site, originally built by another agency, featured heavy customizations—including a now-defunct local pickup system—that left behind “ghost code” and technical friction.

We were brought in as the technical cleanup crew. Our mission was to audit the existing Shopify Plus environment, strip away the weight of unneeded legacy code, and repair broken functionalities. By treating the site with the precision of a “Growth Engine,” we helped 99 Counties regain control over their digital storefront, ensuring their mission wasn’t slowed down by technical debt.