Tent 02 of 07 · Camp three
Amazon DSP Advertising Built on Real Shopping Data
Amazon knows what people shop for, and Amazon DSP puts that knowledge to work for your brand. We plan and manage programmatic display and video campaigns, Prime Video and streaming TV ads, and Sponsored Ads as one connected strategy, measured against the sales they drive.
What’s in the pack
Everything this service covers.
Amazon DSP Campaign Management
Display and video campaigns planned around your goals, then managed every week so your budget follows what is selling.
Prime Video & Streaming TV Ads
Video ads on Prime Video and other Amazon streaming inventory, targeted with the same shopping audiences as the rest of your campaigns.
Sponsored Products, Brands & Display
Sponsored Ads managed alongside DSP, so shoppers who are already searching and shoppers you are reaching for the first time are covered by one plan.
Shopping Audience Targeting
Audiences built from Amazon’s shopping signals, plus retargeting of people who viewed your products but didn’t buy.
Budget Pacing & Frequency Control
Spend paced across the month and frequency capped, so your ads stay in front of the right people without wearing them out.
Sales-Focused Reporting
Reporting on sales, return on ad spend and new-to-brand customers, with DSP, streaming TV and Sponsored Ads in one view.
The view from here
From friction to momentum.
Most clients come to us paying for clicks that never become customers. We rebuild account structure and tracking first, so every dollar of spend can be measured against return. Here is what changes.
- Stuck in a cycle of putting out fires
- Stranded by agencies who disappeared
- Exhausted by technical noise and jargon
- Confidence in a stable foundation
- A clear roadmap with zero guesswork
- A dedicated partner who answers
Programmatic, Powered by Shopping Data
Reach Shoppers Before, During and After They Buy
Search ads catch people at the moment they look for a product. Amazon DSP extends your reach to the rest of the journey, with display and video placements on Amazon’s own sites and apps, plus ads on Prime Video and other streaming TV. We build audiences from Amazon’s shopping signals, set budgets and frequency, and connect it all to your Sponsored Ads so every channel supports the next.
Prime Video and Streaming TV
Streaming TV ads put your brand on the biggest screen in the house. Through Amazon DSP we place video ads on Prime Video and other Amazon streaming inventory, target them with the same shopping audiences used in your other campaigns, and track how those viewers respond across your Amazon results, not just how many impressions were served.
DSP and Sponsored Ads, Managed Together
Most brands run Sponsored Products, Sponsored Brands and Sponsored Display long before they try DSP. We manage both under one plan: Sponsored Ads capture shoppers who are already searching, while DSP builds demand and brings back people who viewed your products but didn’t buy. One team and one report mean budget moves to whatever is driving sales.
Amazon Advertising Guidance for Brands Ready to Scale
Move Beyond Search Ads Alone
Sponsored Ads only reach people who are already searching. When growth stalls there, DSP opens up new audiences, video placements and retargeting, and we help you decide when that step makes sense for your budget.
01
Streaming TV Tied to Sales
Prime Video and streaming TV ads are planned around shopping audiences and measured against your Amazon results, not reported as impressions alone.
02
One Team Across Every Amazon Placement
DSP, Sponsored Ads and streaming TV are managed by one team, so strategy, budgets and reporting stay connected.
Routes we have climbed
Digital advertising in the field.
Side routes from this camp
Go deeper.
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Questions
No jargon, just answers.
Total clarity before we ever pick up a tool. Don’t see your question? Ask us directly.
How much does Amazon DSP management cost?
Management starts at $2,000 a month, plus your ad budget. Once your DSP spend passes $50,000 a month, management moves to a percentage of spend. Every price we share is a starting point, not a fixed fee: your final quote depends on scope and which Amazon ad types are included. We give you a clear estimate after a strategy call.
What is Amazon DSP?
Amazon DSP (demand-side platform) is Amazon’s programmatic advertising platform. It lets you buy display, video and streaming TV ads and target them using Amazon’s shopping audiences, rather than relying on search keywords alone.
Can you run ads on Prime Video?
Yes. We plan and manage Prime Video and other streaming TV ads through Amazon DSP, targeted with the same audiences as your other Amazon campaigns.
Do you also manage Sponsored Products and Sponsored Brands?
Yes. We manage Sponsored Products, Sponsored Brands and Sponsored Display alongside DSP, so search and programmatic campaigns work from one plan and one budget.
How do you measure results?
We report on sales, return on ad spend and new-to-brand customers using Amazon’s own attribution, with DSP, streaming TV and Sponsored Ads results brought together in one report.
Summit · Let’s talk
Ready to top out?
Tell us where you’re stuck. We’ll map the route on a strategy call.