In today's competitive market, email service providers (ESPs) are essential tools businesses use to communicate with their customers. They are one of the most lucrative marketing channels and should be one of the heavily relied-on digital marketing services. However, choosing the correct ESP can be tricky.
Whether you're just getting started or already have an established customer base, you should consider a few things when selecting an ESP to implement your email marketing strategy.
In this post, we examine some of the top factors to consider when selecting an ESP. We'll also share our top five picks for each category: pricing, features, support, integrations, etc.
Page Contents
Email marketing software are tools that allow you to send emails (and more frequently SMS) from a single platform. These platforms usually include autoresponders, email templates, analytics, and list segmentation.
Everything you could need to reach out and capture the hearts and minds of your target audience can be found on one of these platforms.
ESP tools help you automate your email marketing campaigns, making them less time-consuming and more effective. They also allow you to track every interaction with your subscribers, allowing you to measure ROI and improve your campaigns accordingly.
Most email marketing companies offer free trials, so you can test them before committing to any long-term contracts. To find the best ESP, ask around your industry or contact your digital marketing agency contact for help.
If you don't have a digital marketing agency or a retainer with one of the many email marketing agencies to manage your email campaign, read below to find our recommendations for SMBs and tech startups.
First off, let's talk about the basics. If you've never used an ESP before, you probably don't realize how much work it takes to keep up with the latest trends and tricks.
Plenty of free options are available, but the best ones aren't always the cheapest. So, how do you know whether you should spend money on your email campaigns?
Since there are many email marketing solutions, you can always choose the cheapest option or see what your competitors use for email campaign management. You can usually find their sign-up landing pages if you know where to look.
Find a service that meets your needs. If you're looking for something cheap, you might consider SendGrid. They offer free plans of up to 2,000 messages per month and powerful analytics tools.
Luckily, there are plenty of affordable options available. Here are the best email providers for small businesses.
Each will offer easy access to create an email template design that will become your signature newsletter/product release look. If e-commerce is your thing, each platform has introduced SMS to further your digital strategy and boost your conversion rate.
The list will vary slightly for (tech) startups, though most email marketing companies offer similar options. Here are our picks for more startup-oriented businesses.
While you should always keep your eye on the ball when building a business, there are times when it pays off to go "off-base" and try something different.
That's where email service providers come into play. They offer a range of services designed to help you grow your email list, boost conversions, and automate repetitive tasks so you can focus on what matters.
You may think running an email campaign is only for larger companies, but startups should consider investing in a quality email platform.
Luckily, we've compiled a list of the best email service providers for startups. These services offer everything you need to build successful email marketing campaigns.
A startup, especially a SaaS startup, will also want something to help them automate their workflow. One of the staples of effective email marketing campaigns is getting out the awesome stuff your marketing team has done through content creation. So, you'll need something that fits into your current digital strategy and allows for tracking customer engagement.
With that in mind, we recommend these service providers, who have the infrastructure to grow and scale with your startup.
Here are five of the best email services available today that we recommend to our clients based on their budgets and marketing automation needs.
Our top recommended email service provider is Klaviyo. With its powerful features and intuitive interface, Klaviyo stands out as a leader in the industry. It offers robust automation capabilities, allowing you to create personalized and targeted email campaigns that resonate with your audience. Klaviyo also provides advanced segmentation options, helping you tailor your messaging based on customer behavior and preferences. Additionally, its in-depth analytics provide valuable insights into campaign performance, enabling you to make data-driven decisions for optimizing your marketing strategy. Whether small businesses or startups, Klaviyo offers the tools to drive engagement and achieve impressive results.
While you can't go overboard with email sending, Constant Contact offers a variety of templates that allow you to customize your messages. Their toolset includes autoresponders, drip campaigns, and automated follow-ups, making it easier than ever to build a successful email list.
I'm sure you've heard of Active Campaign. If you haven't, you should know it's the most popular email marketing tool today. It's so popular because it does everything you could ask from an email marketing platform. And if you're looking for something else, ActiveCampaign has many marketing automation uses. It's a robust platform that allows you to do almost anything.
Sendinblue is a powerful email marketing tool that allows you to send emails to subscribers from any web browser. It's free to sign up and start sending emails today. You can easily set up your email list by importing your existing contacts from Gmail, Outlook, Yahoo Mail, AOL Mail, Hotmail, etc. Once you've imported your contacts, you can then send daily, weekly, monthly, or yearly emails.
GetResponse is a powerful email autoresponder service that allows you to send emails from any device, anywhere, and track opens, clicks, bounces, and unsubscribes. It's perfect for sending newsletters, promoting products, and building customer relationships. With its powerful features, simple interface, and affordable pricing, GetResponse is a must-have tool for any business owner who wants to grow their list.
Whether you're trying to increase sales, gather leads, or grow your brand, email marketing can help. As a result, many people turn to email service providers to manage their emails. These companies offer various plans based on the number of subscribers you have and the frequency of sending messages. Expert help comes with many helpful things that make email marketing successful, like list validation and ensuring landing pages are all set up with analytics pixels.
Here are our final tips to consider when choosing an email marketing provider:
We hope this brief article has been helpful to you. If you need further expert help, we are a full-service email marketing agency, so don't hesitate to contact us! We offer a wide range of email marketing services that will help boost your email deliverability and further your business goals.
