Our annual update to this post is finally here! With the domination of channels like TikTok for e-commerce shoppers in 2024, we're delighted to bring you an update for 2025. We think 2025 will bring a slew of changes to every market and are excited to be a part of any upcoming marketing trends.
Below are a few trends which could possibly rule the digital marketing stratosphere.
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We still feel like one of the most effective digital marketing strategies this year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.
Since the adoption of smartphones and social media platforms, video is still preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.
Your marketing strategy will be bolstered even further by incorporating UGC into your video strategy.
A big shift in video marketing will come in the form of using Instagram/Facebook stories as quick, bite-sized morsels of advertising goodness. Take those quick 3-6 seconds (more than 7 seems to lose viewer interest and tips them off to it being an ad) and get your unique message across. While not specifically seen as an ad platform just yet, Instagram is slowly rolling out more features for monetizing Stories. Though there is no way to set a specific budget for stories just yet, it's something I think they'll be adding in the near future.
The quick ingestion of shorts have become even more prevalent than ever. YouTube has even hopped on the train with the introduction of Shorts.
Moving on to the next trend... artificial intelligence.
AI doesn't just stand in as a placeholder for Allen Iverson anymore. It's been a full-fledged powerhouse for piecing together everything from landing pages to brand images.
According to an Adobe report, machines will soon be decisive enough to make strategic marketing decisions. R2D2 deciding to market to kids instead of their already entrenched parents? Yikes. No chance for baby Yoda, to keep eating healthy snacks. All you have to do is store all your data on a machine server, and you will get suggestions for your marketing strategies. With AI learning more, these strategies will sync with customer behavior patterns. AI has changed the face of marketing immensely soon.Â
I am sure you must have encountered a chat bot while surfing on the internet. Bots are the life blood of the internet right now. Interacting with users at breakneck speeds, bots are now programmed to exhibit more personality to keep in line with branding. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.
You've used Alexa, Siri, and Google Home by now. If not, you've read about it. A research report says, 65% of smart speaker owners say that they don't want to go back to a life without a voice-controlled assistant. Smart speakers will continue to change the ways users interact and spend.
Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must cater to voice commands as well. Keep that readability HIGH.
Cord cutting has been the rage for the last few years for sure. With Netflix pumping out hits, Hulu, and other streaming services following suit, its hard to disagree with cord cutters.
The rise of these streaming platforms has ushered in a new era of advertising where the internet is not just catching up with traditional TV but, in many ways, surpassing it. This shift has been fueled by the growing accessibility of Connected TV (CTV) advertising, a medium that combines the reach of television with the precision of digital targeting.
Platforms like MNTN have simplified CTV advertising, offering businesses a self-serve solution to launch performance-driven TV campaigns with ease. With measurable results and robust audience insights, MNTN empowers brands to make TV advertising a core part of their digital strategy.
Among the standout players in this space is Vibe.co, a cutting-edge CTV ad platform that is revolutionizing how businesses approach TV advertising. Vibe.co’s intuitive interface enables advertisers to create and launch campaigns within minutes while accessing premium streaming inventory. The platform excels in delivering precise audience targeting and real-time performance analytics, ensuring every ad dollar drives maximum impact.
For businesses looking to stay ahead in the digital marketing game, leveraging platforms like Vibe.co is an essential step. With its performance-driven approach, Vibe.co doesn’t just help brands connect with their audience—it ensures they do so with purpose and measurable results.
We ingest content daily. Blogs, news articles, watch YouTube videos, and scroll our social media feeds. Content is king, and likely always will be. With Google's recent SERP changes, relevant content along with proper site branding (favicons are back in style baby!) will be the tie breakers. Keep pumping out content, and cultivating followers, because they'll keep your brand relevant.
If you're still looking for information regarding digital marketing trends or SEO, connect with TopOut Group and let our experts help you with some deeper insights on digital marketing trends we foresee in 2021.
